Make a 5000￡ dream with Magnum

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Do you like surveys? I don't like it anyway.

What if it’s a short questionnaire with unexpected questions and a chance to get a grand prize? I think maybe I’ll consider spending some time to fill it.

Magnum put down such a "bomb" on their homepage. I have to admit that it caught my eyes and made me curious about how magnum will analyze the information I filled in (or win the bonus and become one of the lucky dogs).

How does Magnum make such a process of collecting customer feedback more efficient and attractive? 3 important operations:

1. Respect the interests of users first. Users have the right to choose whether to participate in this activity. Compared with the pop-up questionnaire on other website, the former is undoubtedly more sincere and user-friendly.

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2. "Equivalent exchange" for actual material benefits. We live in an era where almost everything is related to money. It is undoubtedly a stupid idea to expect users to spend their time and energy to give feedback for free. Just like the way influencers maintain followers on Youtube, when operators want to obtain data (whether it is likes, attention or effective feedback), it is more acceptable for the public to attract people to participate with actual material benefits.

3. Short, easy and interesting questions. When you open a questionnaire, what is the last thing you want to see? Number of pages greater than 1? Questions with complex grammar? Similar and boring question? Magnum successfully avoided these minefields. After filling in the personal information briefly, there are only two questions that seem to have nothing to do with ice cream, but cover all the ongoing business activities of Magnum :The first question is positioned on Cooperative music with singers and influencers such as Miley, Magnum headphone products and joint names with fashion and art brands, etc. (Read the article Magnum Branding Strategies

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in Different Countries for more details); the second question focuses on the atmosphere that ice cream products bring to users, so as to predict The user's taste preference for ice cream.

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As for how magnum will use the data to make adjustments to business strategies after collecting enough user feedback in the fulture, it is yet unknown, but in terms of collecting data in the first phrase, it already give Magnum a head start in this long run.

All source from magnumicecream.com/uk