Extrême is an ice-cream brand created in 1989 by the group Nestlé. The multinational group is based in Switzerland and is the world’s...

The ice cream market is highly seasonal. In 2020, 76.8% of total sales were recorded between April and September. For the purpose of this...

Managing a brand is managing a brand inside of the company (with the tools available, the chosen strategy, the desired objectives to...

In a previous article we described the notion and importance of innovation (see “Why is it important to innovate for companies to...

We will introduce the notion of innovation and then illustrate it with the example of the brand Extrême. What does “innovation” mean?...

Extrême has long been seen as an ice-cream which will bring out your sensuality and sexiness until very recently. In 2020, the marketing...