<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ice-Cream Blog]]></title><description><![CDATA[Ice-Cream Blog]]></description><link>https://icecreamsblog.wixsite.com/icecreams/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 04 Apr 2026 15:08:28 GMT</lastBuildDate><atom:link href="https://icecreamsblog.wixsite.com/icecreams/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Extrême’s internationalization ]]></title><description><![CDATA[Extrême is an ice-cream brand created in 1989 by the group Nestlé. The multinational group is based in Switzerland and is the world’s...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/extr%C3%AAme-s-internationalization-1</link><guid isPermaLink="false">61a6a3e5c1390400162c8f1c</guid><category><![CDATA[Extrême]]></category><pubDate>Tue, 30 Nov 2021 22:22:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_e0e000eb8c8a4b9d965277b255528dd9~mv2.png/v1/fit/w_1000,h_784,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Margaux Millet</dc:creator></item><item><title><![CDATA[How to optimize the sales all year long for an ice-creams brand? ]]></title><description><![CDATA[The ice cream market is highly seasonal. In 2020, 76.8% of total sales were recorded between April and September. For the purpose of this...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/how-to-optimize-the-sales-all-year-long-for-an-ice-creams-brand</link><guid isPermaLink="false">61a667e351c60f0017b7a039</guid><category><![CDATA[Extrême]]></category><pubDate>Tue, 30 Nov 2021 18:05:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_a31bfe32980d4d148d37c490e5413738~mv2.png/v1/fit/w_1000,h_956,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Margaux Millet</dc:creator></item><item><title><![CDATA[Extrême over the web]]></title><description><![CDATA[Managing a brand is managing a brand inside of the company (with the tools available, the chosen strategy, the desired objectives to...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/extr%C3%AAme-over-the-web</link><guid isPermaLink="false">61a665fe3033e10016d3c2d4</guid><category><![CDATA[Extrême]]></category><pubDate>Tue, 30 Nov 2021 18:01:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_7549957c2ccf4797a81c453bed5289a2~mv2.png/v1/fit/w_712,h_470,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Margaux Millet</dc:creator></item><item><title><![CDATA[Mass market products and sustainability  ]]></title><description><![CDATA[In a previous article we described the notion and importance of innovation (see “Why is it important to innovate for companies to...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/mass-market-products-and-sustainability</link><guid isPermaLink="false">61a660eff21c1000175dccd2</guid><category><![CDATA[Extrême]]></category><pubDate>Tue, 30 Nov 2021 17:35:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_d32a9dd8272745829e16074d7264f746~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Margaux Millet</dc:creator></item><item><title><![CDATA[Why is it important to innovate for companies to survive: the case of Extrême  ]]></title><description><![CDATA[We will introduce the notion of innovation and then illustrate it with the example of the brand Extrême. What does “innovation” mean?...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/why-is-it-important-to-innovate-for-companies-to-survive-the-case-of-extr%C3%AAme</link><guid isPermaLink="false">61a6602929968700161691b5</guid><category><![CDATA[Extrême]]></category><pubDate>Tue, 30 Nov 2021 17:32:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_9fe0eb4982254132b5e0e436ebd6e13e~mv2.jpg/v1/fit/w_680,h_340,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Margaux Millet</dc:creator></item><item><title><![CDATA[Extrême ice-cream, or how to change a brand positioning into a successful and strong one]]></title><description><![CDATA[Extrême has long been seen as an ice-cream which will bring out your sensuality and sexiness until very recently. In 2020, the marketing...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/extr%C3%AAme-ice-cream-or-how-to-change-a-brand-positioning-into-a-successful-and-strong-one</link><guid isPermaLink="false">61a5e9f2672ed80016b0dc6e</guid><category><![CDATA[Extrême]]></category><pubDate>Tue, 30 Nov 2021 09:46:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_54c3f855801d4f31b9f256f08887959f~mv2.png/v1/fit/w_948,h_516,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Margaux Millet</dc:creator></item><item><title><![CDATA[Get yourself a magnum in Winter ]]></title><description><![CDATA[Are you someone who eats frozen food only in summer? From the stereotype, ice cream seems to be a very seasonal business. But we can...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/get-yourself-a-magnum-in-winter</link><guid isPermaLink="false">61aaa5523c433c00170032cb</guid><category><![CDATA[Magnum]]></category><pubDate>Mon, 29 Nov 2021 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_3c15805cf85944e296a0f5c07ccb085b~mv2.jpg/v1/fit/w_640,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hongrui He (Ari)</dc:creator></item><item><title><![CDATA[Magnum to the vitual World]]></title><description><![CDATA[In order to better operate the brand and solve the current drawbacks and hidden dangers that may arise in the future, it is a necessary...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/magnum-to-the-vitual-world</link><guid isPermaLink="false">61a43db7800d9a001672fa0a</guid><category><![CDATA[Magnum]]></category><pubDate>Mon, 29 Nov 2021 18:00:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_f581f174c45e418f88223bd54ebafcc7~mv2.jpg/v1/fit/w_708,h_470,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hongrui He (Ari)</dc:creator></item><item><title><![CDATA[Humanization of Halo Top and What the French]]></title><description><![CDATA[Brand humanization is a concept that is on the rise especially when people’s perception towards brands are changing. People connect with...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/humanization-of-halo-top-and-what-the-french</link><guid isPermaLink="false">61a4d28bfa1e020017b9ee3e</guid><category><![CDATA[What The French]]></category><category><![CDATA[Halo Top]]></category><pubDate>Mon, 29 Nov 2021 13:21:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_4c58e75e03e64076929b00d1361f1288~mv2.jpg/v1/fit/w_280,h_180,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vaishakh Gopalakrishnan</dc:creator></item><item><title><![CDATA[An intern view of Ben &#38; Jerry’s]]></title><description><![CDATA[After all these articles about Ben &#38; Jerry's, I wondered what would be the subject I was going to write about for this offline article. I...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/an-intern-view-of-ben-jerry-s</link><guid isPermaLink="false">61a4d104aba6e9001687838e</guid><category><![CDATA[Ben & Jerry's]]></category><pubDate>Mon, 29 Nov 2021 13:15:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_197c1b4d7bc649a7b27367db26594664~mv2.jpg/v1/fit/w_1000,h_730,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maxime Dekens</dc:creator></item><item><title><![CDATA["Healthy Ice-cream" for the people on the internet? Or no?]]></title><description><![CDATA[Halo Top, since its introduction has changed the definition of ice cream. They introduced their version of ice creams which are...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/healthy-ice-cream-for-the-people-on-the-internet-or-no</link><guid isPermaLink="false">61a4d14ba643b000162451c2</guid><category><![CDATA[Halo Top]]></category><pubDate>Mon, 29 Nov 2021 13:14:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_65e1ebcf06074c9c9555399454e12c75~mv2.jpg/v1/fit/w_732,h_549,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vaishakh Gopalakrishnan</dc:creator></item><item><title><![CDATA[Halo Top in a bit of a pickle?]]></title><description><![CDATA[Halo Top is in a bit of a pickle here. Even though from a business point of view, they are thriving, people are now having a whole pint...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/halo-top-in-a-bit-of-a-pickle</link><guid isPermaLink="false">61a4cf7e672ed80016b030f5</guid><category><![CDATA[Halo Top]]></category><pubDate>Mon, 29 Nov 2021 13:08:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_fe42580d1797436691f82b10300643b6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vaishakh Gopalakrishnan</dc:creator></item><item><title><![CDATA[Halo Top's way to success!]]></title><description><![CDATA[For those who might not know them yet, Halo top is a relatively new competitor in the ice cream market that has taken a very quick road...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/halo-top-s-way-to-success</link><guid isPermaLink="false">61a4cef3b07f660016f27abc</guid><category><![CDATA[Halo Top]]></category><pubDate>Mon, 29 Nov 2021 13:01:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_940168d7999240778de2f0c89c7e1990~mv2.png/v1/fit/w_382,h_361,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vaishakh Gopalakrishnan</dc:creator></item><item><title><![CDATA[Ice cream in a music video?]]></title><description><![CDATA[Product placements! Being a new brand or a new entrant to a certain market comes with not having a huge amount of capital to splurge on...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/ice-cream-in-a-music-video</link><guid isPermaLink="false">61a4cdb5ab946b0016ec11fa</guid><category><![CDATA[What The French]]></category><pubDate>Mon, 29 Nov 2021 12:59:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_6ae61757897c483da3343dc1c050843a~mv2.png/v1/fit/w_187,h_270,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vaishakh Gopalakrishnan</dc:creator></item><item><title><![CDATA[What The French!? Who is it for?]]></title><description><![CDATA[Who is this new startup for? It is definitely for your grandfather to have when he’s relaxing and watching the television. If you still...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/what-the-french-who-is-it-for</link><guid isPermaLink="false">61a4c9d57d89a800168fc159</guid><category><![CDATA[What The French]]></category><pubDate>Mon, 29 Nov 2021 12:54:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_dd7d52585b7645b2b43e1d5d59c3de09~mv2.jpg/v1/fit/w_1000,h_847,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Vaishakh Gopalakrishnan</dc:creator></item><item><title><![CDATA[Ben &#38; Jerry's positioning and segmentation]]></title><description><![CDATA[The ice-cream market is rather saturated as sales have been stable since the 2000s. In France, the average consumption of ice-cream is...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/ben-jerry-s-positioning-and-segmentation</link><guid isPermaLink="false">61a364cb5250ef0016230a2c</guid><category><![CDATA[Ben & Jerry's]]></category><pubDate>Sun, 28 Nov 2021 11:19:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_a8a9cd066a55474c89ed2065995fa40e~mv2.jpg/v1/fit/w_750,h_468,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maxime Dekens</dc:creator></item><item><title><![CDATA[Ice cream in the Ocean]]></title><description><![CDATA[Do you know that our world produces more than 380 million tons of plastic each year, of which as much as 50% is used for one-time but it...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/magnum-sustainability</link><guid isPermaLink="false">61a2c1875744a90016af5829</guid><category><![CDATA[Magnum]]></category><pubDate>Sat, 27 Nov 2021 23:57:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_139672bc3ec14d2291b43f6419aca9b2~mv2.jpg/v1/fit/w_987,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hongrui He (Ari)</dc:creator></item><item><title><![CDATA[Ben &#38; Jerry’s online trends]]></title><description><![CDATA[With the help of the website "Digimind", an online tool that allows the monitoring of different social networks and competitive...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/ben-and-jerry-s-online-trends</link><guid isPermaLink="false">61a265410a1ce60017da0490</guid><category><![CDATA[Ben & Jerry's]]></category><pubDate>Sat, 27 Nov 2021 17:11:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_482d96dcb10c48cab022e09963d139eb~mv2.jpg/v1/fit/w_779,h_409,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maxime Dekens</dc:creator></item><item><title><![CDATA[Make a  5000￡ dream with Magnum]]></title><description><![CDATA[magnumicecream.com/uk home page Do you like surveys? I don't like it anyway. What if it’s a short questionnaire with unexpected questions...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/magnum-customer-experience-of-feedback-survey</link><guid isPermaLink="false">61a01b534622530016c5d1ca</guid><category><![CDATA[Magnum]]></category><pubDate>Sat, 27 Nov 2021 16:09:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_f4e6c85e0e87434d81f11d9d3f6f8dde~mv2.png/v1/fit/w_1000,h_874,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hongrui He (Ari)</dc:creator></item><item><title><![CDATA[30 minutes to get Magnum ]]></title><description><![CDATA[This service of Magnum in the UK is enough to make Magnum lovers all over the world jealous --- Magnum promises that in the UK, you can...]]></description><link>https://icecreamsblog.wixsite.com/icecreams/post/magnum-delivery-innovation-30-minutes-to-get-magnum</link><guid isPermaLink="false">61a01b00293bc300161e0523</guid><category><![CDATA[Magnum]]></category><pubDate>Sat, 27 Nov 2021 16:09:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/96eff8_f4549d9362de45e4a027bda2f0cf8289~mv2.jpg/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hongrui He (Ari)</dc:creator></item></channel></rss>